Small Business – The Roots of a Community, by Lucinda LaRee

I come from working class roots, as does my business partner, Dega.  I grew up at the base of a 13,688-foot Mt. Tom in the Eastern High Sierra.  My father worked for Union Carbide, The Mine in the Sky.   One of the most productive tungsten mines during WW2.  We lived in a little mining village called Rovana.  At the heart of the community was the gymnasium and in close second, the baseball field.  It was here we gathered as a community to watch our father’s train with old leather boxing gloves and medicine balls and our fathers and our mothers play ball. It was here boys and girls alike learned to play basketball, volleyball, baseball, softball, football, as well as cheerleading and gymnastics.  It was here we gathered for the Halloween Carnival and the company Christmas party to sit on Santa’s Lap and Vacation Bible camp.  Because I grew up in a close-knit community that valued exercise and sports it was a natural fit for me, coming of age during the fitness boom to dream up a future in fitness.  I just wanted to continue running, dancing and “cheering” people on!

This past summer I visited Rovana on my way into the backcountry for a backpacking trip.  The mine closed over 20 years ago and the village has found itself populated with a different community. Since its back yard consists of some of the best rock climbing and mountain climbing in the world, you can find mountain and rock climbers from all over the world.  I was heart broken when I saw the little gym had been torn down. 

The fitness business has changed so much over the past 31 years (the lifetime of our business). The industry started out primarily as small independently owned fitness studios, offering aerobics “Jane Fonda” style and gyms for weight training, in the style of bodybuilding like Arnold Swartzneger.   The studio trend is making a comeback in the yoga and specialty class world although their fiscal wellness is being compromised by the name brand/elite celebrity sponsored fitness trend businesses like Soul Cycle and Balanced Core. 

The health and fitness business has grown into large, corporate, impersonal box gyms that are doing their best to not only gobble up the market share of memberships and personal training, but are now going after the yoga and specialty market too.  These gyms focus on quantity of membership over quality of member service.

  

We are “The Little Gym That Could.”   Our roots go deep.  We got our start as a business offering fitness at the work site, grew into a fitness studio and then a neighborhood gym.

We have keep our doors open despite the competition because we focus on the people first.  We believe in paying a living wage and want to help our employees grow their fitness careers and be successful. We believe in our members and we want to see them in the gym, working out and getting stronger. We believe in relationships.  In a world that promotes isolation and individualism we go against the grain.    We have purposefully resisted some of the tech trends like TVs everywhere in the gym, and key cards to check members in by sliding their card through a scanner.  We check everyone in by their name, we want to get to know you and we want to create a community where people can come and feel welcome and make friends. 

This can’t happen if everyone is into himself or herself and their own technology just tuned out with their headphones or watching TV or IPADS.  We hope to continue to be a place neighbors want to gather and motivate each other to stay strong mentally, physically, emotionally and spiritually.  Many studies show that friendship makes people happier and happy people live longer!

But the truth is that staying vibrant in this business means keeping up with the trends, staying innovative in training methods and fitness class offerings as well as equipment.  We have been doing business in Cleveland Park for 21 years and our business needs a facelift.   We are grateful recipients of the Great Streets Grant and this has allowed us to make some much needed faculty upgrades from our locker room renovations, to new very expensive HVAC units.  Not so glamorous but necessary.  Now we need working capital to upgrade our weight equipment and other facility needs.

To do this, we have become a part of this DC Crowd Funding Challenge. This is an exciting fundraising program allowing staff, members and friends of City Fitness Gym to give us that little extra financial help to reach our goals as we continue to go the extra mile to help them reach theirs. Check out our Crowdfunding website and please consider being a part of maintaining our special community. http://www.indiegogo.com/projects/the-little-gym-that-could

Perspective about Physicality, by City Fitness member Neil Proto

I just returned from the Falklands, South Georgia, and the Antarctic,€“ a National Geographic expedition. Twenty-four days. Departing from Ushuia, Argentina, through the Beagle Channel once explored by Charles Darwin. My imperative for going was the journey of Sir Ernest Shackleton; what he and other Antarctic explorers saw, in part, even though I’d see it through the 21st century prism of better gear and an obvious safety net. We did not avoid risk, and often could not avoid the radical, often abrupt changes in the weather, ice conditions, the rough sea and wind currents in the Drake Passage, and the potential for the accident, including in the places Shackleton journeyed with his men during his failed expedition in 1914. It's been 100 years since his expedition began. 

Many elements of the trip resonated with me: one was the way National Geographic managed risk, the other was how physical preparation - training of a deliberate, intense kind over decades - made a difference. I include in that a range of outdoor activities - snowshoeing, hiking, kayaking, and sailing (as the crew) among them, mostly in the Pacific Northwest, and with friends who taught me the meaning of safety, preparation, weather, and the value of camaraderie at hard moments. There also was running, playing tennis, standing on the METRO, and walking, not riding the escalator. Consistently throughout all of that, at times daily, certainly regularly, were workouts and the occasional expert training lessons and very particularized guidance at CityFitness. It has been, and was on this expedition, of imminent value to know my body, what muscles to use and what to call upon at different times. Perhaps most surprising to me were the few moments when the "accident" loomed or happened, including once when I slipped on wet tussock grass coming down a steep incline, and found that I "fell" into a position that I'd learned in yoga! It was the first thought I had when I stood up, and then continued, unharmed, down the hillside. 

The ultimate benefit was that I got to see more, walk higher and longer, cross rapidly moving streams coming off melting glaciers, and embrace every physically demanding opportunity. I did it with a very clear understanding of my physical limitations. It also meant, I got to see yet broader, stunning vistas, experience harsher winds and cold, and see penguins walk confidently up thousands of feet in snow and ice to reach their colony. Neil Thomas Proto CityFitness member for 15 years. (anyone interested in more narrative, photos, and videos can go to FACEBOOK; 7 posts, all of which are "public" (not confined to Friends) or to http://www.neilthomasproto.com

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Just like many of you, City Fitness has goals for the New Year. To expand on our 2014 renovations, the next round of the Great Streets Grant will help us with some further modernization and equipment upgrades. But we want to do more…a lot more. 

City Fitness is a small business founded in 1983 with the simple beginning of providing on-site fitness instructors to places of business. Considered cutting edge at the time, work site fitness is now considered a mainstay and we have persevered. We provide fitness classes to the US Supreme Court, National Gallery of Art, World Bank, the Holocaust Museum, and the National Zoo to this day.

Our gym has been serving the fitness needs of the Cleveland Park community in Washington, DC for over 21 years. We have awesome long-term members, some of who have been with us since we opened, and this stability and co-support has created a thriving community where we serve people of all ages and abilities. We are a home-away-from-home where members feel safe, connected and welcome.  We maintain a quality member service mindset in an era where customer service has diminished, priding ourselves on providing personal attention.  City Fitness is the "Cheers" of Fitness because, unlike other gyms, we actually “know your name.”


Being small in a world of big box facilities, a woman-owned gym in a male-dominated field, and a friendly, neighborhood business in an ever- growing isolated world, we face the challenge of staying competitive. We have invested in our physical space constantly through the years with new equipment, new floors, painting, updating our accessories, and improving our customer service and staff education. In 2014, we began a major capital improvement campaign: with assistance from the Great Streets Grant we partially refurbished our locker rooms and replaced our aged fitness floor A/V equipment. In 2015, we are poised to finish the locker room upgrades, replace our HVAC system, upgrade our cardiovascular machines and more. The Great Streets Grant will help us with some of this, but we want to do so much more.


Our budget does not allow for the upgrades to our weight room equipment and other parts of our A/V systems. There are 4 weight room pieces that could be more user-friendly - especially for our more mature members while, at the same time, still serving our elite athletes.  Our televisions are very old and are difficult to see on some cardio machines. Our campaign to raise $10,000.00 will allow us to begin the effort of replacing these items. Help us achieve this goal while still allowing us to optimally service the diverse demographics that our gym proudly attracts. If we don't reach our goal, we will purchase as many pieces of equipment as we can with the money we raise. So, no amount is too small to help and every bit of it will help with working capital toward our upgrades.


We are very happy to provide wonderful perks from the local neighborhood businesses of Cleveland Park as well as from our own staff. As a “Thank You” for your contribution, we are offering discounted personal training packages, massage specials, and much more. Or, give the gift of fitness with a discounted membership! City Fitness Gym is proud to continue to be your neighborhood gym. Lift Locally, Think Globally.

Thank you,
Dega and Lucinda